New award winning store design; amazing values
Price Rite Marketplace continues to roll out its award-winning redesigned store concept focused on deep discounts and fresh foods after successful store rebrands at Connecticut, Pennsylvania, Massachusetts, New Hampshire and New York locations. The rebranding campaign kicked off in fall 2018 and will wrap up by the spring 2020. The exciting changes have attracted new customers, generated industry buzz and even scored a National Grocers Association Creative Choice Award for outstanding marketing and merchandising in the supermarket industry. Music, free sampling and other fun events at the stores have caught the attention of new and current customers alike.
“Our customers have embraced the marketplace feel, focus on fresh foods, and amazing deals at the rebranded stores,” said Jim Dorey, president of Price Rite Marketplace. “We are excited to bring this streamlined shopping experience to them.”
Consumers will find bright, revitalized décor, including market-style produce departments brimming with fresh fruit, vegetables and organics. Each store will also include the new ‘Drop Zone’ stocked with special surprise buys on must-have grocery and private label items,and lower prices that extend across hundreds of products and must-have products typically priced $5 or less.Price Rite Marketplace has also lowered everyday prices on hundreds of items with its ‘Amazing Value!’ offers across the stores. Customers will discover great weekly deals on their favorite items with new easy-to-find ‘Spot on Savings!’ signs with easy-to-shop bright red “spots” popping up in every aisle.
The new Price Rite Marketplace also offers a wider selection of Wholesome Pantry private label products, with free-from, organic, and gluten-free options; plus, a double-your-money-back guarantee on Price Rite Marketplace brand products. High-quality affordable meats, with brands such as Certified Angus® Beef, Perdue’s No Antibiotics Ever Chicken, Wholesome Pantry organic chicken, and Oasis Halal, are also part of the many “Fresh New Finds!” at the rebranded stores.
Price Rite Marketplace is committed to providing the freshest selection of produce and bakery items, including a new bakery department featuring the ‘The Sweet Spot’ dessert case and an enhanced produce department with a farmer’s market look and feel.