Wakefern rebrands and expands ShopRite’s Wholesome Pantry product lines for a new take on bold, affordable foods.

So fresh, so bold!

Wakefern introduces a fresh new look and feel to its award-winning ShopRite Wholesome Pantry and Wholesome Pantry Organic product lines this month.

Wholesome Pantry’s rebranded and expanding product lines will be available at all of its stores in New Jersey, New York, Connecticut, Maryland, Delaware, and Pennsylvania. Wholesome Pantry products will also be available at Fresh Grocer stores in Pennsylvania and New Jersey.

The rebrand of Wholesome Pantry and Wholesome Pantry Organic follows the successful 2019 launch of ShopRite’s lauded Bowl & Basket and Paperbird private label brands, combining the best of ShopRite value and innovation with a distinct and modern brand style and ethos.

“We’ve taken it to the next level, updating the brand with even more innovative products that we’re confident our shoppers are going to love,” said Chris Skyers, vice president of Own Brands at Wakefern.

More than 100 newly branded items are joining the existing delicious Wholesome Pantry lineup on shelves this month, including nut butters, organic fruits and vegetables, and packaged salads.

Organic frozen breakfast bowls are also a part of the new product lineup, giving everyone another delicious and quick option to kick-start their day.

Something to look forward to – dozens of new Wholesome Pantry products will be added over the next 24 months, including baking, condiments, dry pasta, grains, snacks, seafood, and meatless entrees.

With a fresh tagline, “Food Set Free,” the clean ingredient, affordable foods rebrand brings a WHOLE new meaning to fresh, innovative and delicious.

“We’re excited about Wholesome Pantry’s refreshed look and feel, and can’t wait to help our customers create delicious recipes by incorporating these items into their favorite meals,” said Natalie Menza-Crowe, MS, RD, director of Health and Wellness at Wakefern.

For more information about the Wholesome Pantry brand relaunch, visit shoprite.com/wholesomepantry.